Company News |

December 3rd, 2020

Introducing bp pulse

Today, we are pleased to announce the launch of our new brand,
bp pulse.

From today, bp pulse is the new name for both bp Chargemaster, one of the UK’s leading electric vehicle charging companies; and Polar, the UK’s largest public charging network.


What has changed?

Since acquiring both brands in 2018, bp has invested significantly in expanding its UK public charging network, as well as in the people, products and processes to help strengthen its position in the UK EV market.

As with any rebrand, we have a few changes you should know about.

Our new look!

After 11 years as Chargemaster, then bp Chargemaster, bp pulse gave us an opportunity to refresh our look and feel. A single website is now available for both new and existing EV customers, with both the bp Chargemaster and Polar websites having been replaced by You’ll also notice that our live network map features an option to start and stop charges via a smartphone browser, without registering or using any apps.

Our network

As bp pulse, we will continue to grow our public charging network across the UK, while improving access and functionality for electric vehicle drivers. In the UK, bp aims to more than double its current number of publicly available charging points on the bp pulse network from around 7,000 today to 16,000 by 2030.

Our subscription scheme will continue to operate, enabling access to bp pulse public charge points at a low-cost tariff and for £7.85 a month. bp pulse members will still be able to access existing and new charge points with their RFID card or key fob,

The previous Polar Plus and Polar Instant smartphone apps were recently consolidated into a single bp Chargemaster app, which has also been rebranded to bp pulse. All users will be able to start and stop charges within the app, manage their account and plan their journeys with our live map.

Throughout November, we upgraded all our 50kW Ultracharge units with a new contactless payment terminal and improved software. We will continue to install our 50kW and 150kW rapid chargers across the country on the public charging network, all with contactless access available, including Apple, Google and Samsung Pay.


bp pulse goals

Our goal as bp pulse is to ensure that electric vehicle charging is as seamless, convenient and quick as possible. We want our customers to spend less time worrying about charging and more time enjoying their journey. What’s more, we want to ensure that EV drivers can travel across the UK with the assurance that our public charging is certified with 100% renewable energy.


Matteo de Renzi, UK CEO of bp pulse, said: “As bp pulse, we continue to offer customers convenient charging solutions at home, on the go and for businesses. We are focused on making EV charging fast and convenient, and having recently become the UK’s largest ultra-fast public charging operator, this remains the priority for expansion, with a target of 700 ultra-fast chargers available by 2025 and 1,400 by 2030.”



Official charging partner with the leading electric vehicle manufacturers