In the Industry |

February 20th, 2017

Chargemaster to bring electric car ownership to life with the Milton Keynes EV Experience Centre– the UK’s first multi-brand centre to promote electric cars

Mon 20th February 2017
  • High profile shopping centre store launching in Milton Keynes to educate and inspire Milton Keynes resident on EV benefits
  • Chargemaster to manage the first-ever EV experience centre in the UK
  • Part of the city’s £9 million Go Ultra Low Cities programme
  • Due to launch in Spring 2017 in the city’s shopping centre
  • Chargemaster already operates on behalf of Milton Keynes Council 170 standard public chargers and 56 rapid chargers in Milton Keynes
  • 52 electric cars available this year for Milton Keynes residents to “try before they buy” rising to 99 in the next 5 years
  • Loan Fleet growing each year to include latest models

Chargemaster, the UK’s leading provider of electric vehicle (EV) charging infrastructure, has won the contract to set up and operate the EV Experience Centre, the UK’s first-ever shopping centre multi-brand showroom. Milton Keynes was awarded £9 million Go Ultra Low Cities funding in January 2016 to encourage the uptake of low emission vehicles and hit the target of 23% of all car sales being electric or plug-in by 2021.The project is due to launch in Spring 2017 and will be situated within the city’s premier shopping centre.The ground-breaking new project will help residents understand the true potential of EV ownership. As well as showcasing the latest EVs and exciting technology, highly trained independent professionals will be on hand to answer visitors’ questions and refer them to relevant local dealerships or partner leasing companies. As an added bonus, Milton Keynes residents and businesses will also be able to test-drive a range of vehicles on a short- or long-term basis.

Other initiatives in the Go Ultra Low Cities programme include a £2.3 million investment into additional Milton Keynes charging infrastructure. This will see Chargemaster supply its latest charging infrastructure to set up two filling-station-style EV rapid charging hubs and 50 destination chargers across the town. The introduction of free parking for ultra low-emission vehicles, as well trialling the latest developments in technology such as inductive charging among other innovative projects to boost EV uptake.

Brian Matthews, Head of Transport Innovation at Milton Keynes said: “Our commitment to making Milton Keynes a go-to destination and flagship Go Ultra Low city starts with our residents. We’re delighted to be working with Chargemaster on this project, and are confident that the team is best placed to champion the EV sector, considering their knowledge and experience of the industry.”

David Martell, Chargemaster CEO, said: “Being part of such a high-profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going green has to offer.”

Official charging partner with the leading electric vehicle manufacturers